Brand-Led Resume Writing & Personal Branding in New Jersey
When your experience is stronger than your current positioning,
a resume update alone is rarely enough.
This work is designed for professionals pursuing promotions, pivots, leadership growth, or a more competitive next move.
Through a brand-led process, we clarify your strengths, sharpen your market story, and build materials that reflect the level you’re ready for now—not the one you’ve outgrown.
Best fit for:
- Directors and professionals targeting VP-level opportunities
- Experienced professionals whose careers have become broad, complex, or hard to summarize
- Professionals navigating promotions, career changes, or stalled momentum
- Candidates who want stronger positioning, not just better formatting
I’m Rebecca Henninger, a New Jersey-based resume writer and personal branding expert. For the last 15 years, I've helped clients build powerful career brands that get results.
More Than a Resume.
A Personal Brand in Writing.
I'm the Job Girl
Before we Work Together:
After we Work Together:
- Your experience reads broader than it should
- Your value is hard to summarize
- Your resume undersells your level or impact
- Your resume reflects your scope and leadership
- Your story is clear and consistent
- You’re positioned for roles that match where you’re headed
What Happens When You Lead with a Brand, and Not Just a Resume
I partner with high-achieving professionals across New Jersey and nationwide to help them get clear on their strengths, elevate their message, and position themselves for meaningful career growth.
Whether you’re preparing for a promotion, pursuing leadership roles, exploring a pivot, or returning to work, you’ll walk away with clarity, confidence, and a strategy that supports your next step.
- A deep strategy session to clarify goals, positioning, and narrative
- Strategic development of your leadership story, strengths, and differentiators
- A resume built to support how you want to be seen and the opportunities you’re moving toward
- Language that reflects scope, judgment, and impact
- Formatting designed for both digital review and human conversations
- Collaborative refinement to ensure the final materials feel aligned and true to you
- Final delivery in Word and PDF for use across applications, networking, and outreach
The Foundation of Every Personal Brand Engagement
Every engagement begins with clarity and positioning. Before a resume is written, we define direction, priorities, and how your experience should be framed at this stage of your career.
Ways to Work Together
Add Career Strategy and Coaching
Choose the level of access and support that fits your transition.
60-Day Career Strategy Upgrade | Add $500
For clients who want ongoing strategic guidance as they begin using their new positioning in the market.
For 60 days, you will have access to asynchronous coaching for questions, feedback, and strategic guidance as your search moves forward. This allows us to address decisions and challenges as they arise rather than waiting for a scheduled session.
Includes:
- 60 days of ongoing asynchronous coaching
- Target-role refinement
- Job-search strategy and execution guidance
- Networking and outreach support
- Opportunity evaluation
- Interview positioning guidance
- Feedback on time-sensitive career questions
Total investment:
- Professional Career Strategy Portfolio: $1,995
- Executive Career Strategy Portfolio: $2,495
This is right for you when:
You want access to expert guidance while launching your positioning, evaluating opportunities, networking, and beginning your search—but do not need regularly scheduled coaching sessions.
Next Chapter Advisory | Add $1,500
For clients navigating a meaningful career pivot, executive transition, return to work, promotion strategy, or complex job search that requires consistent guidance and accountability.
Next Chapter Advisory combines your complete positioning portfolio with six months of weekly private coaching and ongoing strategic support throughout your transition.
Includes:
- Six months of career advisory support
- Weekly 30-minute private coaching sessions
- Ongoing asynchronous coaching between sessions
- Role targeting and opportunity evaluation
- Networking and relationship-building strategy
- Job-search planning and accountability
- Interview preparation and positioning
- Offer and compensation decision support
- Messaging adjustments as your search evolves
Total investment:
- Professional Next Chapter Advisory: $2,995
- Executive Next Chapter Advisory: $3,495
This is right for you when:
You want a strategic partner, consistent accountability, and weekly guidance throughout the full career transition.
Which Option Is Right for You?
Professional Positioning Portfolio
Choose this when you need:
Clearer career positioning
A stronger resume and LinkedIn profile
A cohesive professional brand
The language to communicate your value confidently
Executive Positioning Portfolio
Choose this when you need:
Enterprise-level positioning
A clear executive leadership narrative
Stronger articulation of scope, influence, and business impact
An executive resume, LinkedIn profile, and professional bio
60-Day Career Strategy Upgrade
Choose this when you need:
Strategic guidance as you launch your search
Support evaluating opportunities
Feedback on networking and outreach
Help applying your positioning in real time
Next Chapter Advisory
Choose this when you need:
Weekly coaching and accountability
Ongoing strategic guidance
Interview and opportunity evaluation
Support through the full career transition
Positioning Comes First
I do not begin by editing your existing resume line by line.
The process begins with understanding where you are going, what your target market needs, and which parts of your background create the strongest case for your next move.
Your resume, LinkedIn profile, and supporting brand materials are then developed from that strategy.
That is what creates a professional brand that feels cohesive, differentiated, and credible—not generic language layered onto an outdated career story.
Not Sure Where You Fit?
Book a CLEAR Positioning call and I’ll recommend the most appropriate path based on your goals, timeline, and target market.
$1,495
For driven professionals, managers, directors, career pivoters, and return-to-work candidates who need a clearer market position and a more compelling professional brand.
Together, we identify what differentiates you, where your experience creates the greatest value, and how to position your background for the roles you want next.
Your portfolio includes:
- In-depth career and positioning consultation
- Target-role and career-direction strategy
- Customized Career Positioning Guide
- Professional resume rewrite
- LinkedIn profile rewrite
- Brand messaging and keyword strategy
- One round of refinements
- 60-minute portfolio implementation session
This is right for you when:
You need stronger positioning, a cohesive resume and LinkedIn profile, and clearer language to communicate your value—but feel comfortable implementing the strategy independently.
$1,995
For senior leaders and executives whose positioning must communicate enterprise scope, leadership impact, financial contribution, organizational influence, and readiness for greater responsibility.
Executive positioning requires more than expanding the resume. It requires identifying the leadership narrative that connects your decisions, results, operating style, and strategic value.
Your portfolio includes:
- In-depth executive positioning consultation
- Executive role and market-positioning strategy
- Customized Executive Career Positioning Guide
- Executive resume
- LinkedIn profile rewrite
- Professional executive bio
- Executive networking resume
- Executive value proposition and leadership narrative
- One round of refinements
- 60-minute portfolio implementation session
This is right for you when:
You are pursuing executive, enterprise, divisional, functional, or board-facing opportunities and need your materials to reflect the full scope of your leadership.
As Seen In:
What Makes The Job Girl Different?
A Resume Writing & Personal Branding Process Designed for High Performers
My work combines expert writing, strategy, and clarity to ensure your experience is positioned accurately for where you’re headed next. Using my CLEAR™ framework, I help translate your leadership story into language that reflects your scope, strengths, and direction.
No worksheets or generic intake forms
No outsourced writing or assembly-line resumes
No fluffy language or buzzwords that sound impressive but say nothing
Instead, we work collaboratively through a structured, interview-based process that clarifies your role, impact, and positioning before anything is written. I'll help you uncover and articulate:
- Your real scope and impact
- The through-line across roles, pivots, or industries
- Messaging aligned with the roles you’re targeting—not the ones you’re leaving
The result is of our work is a resume and personal brand that clearly reflects your scope, credibility, and direction — and supports confident conversations with decision-makers.
Client Success Stories in Numbers
At The Job Girl, I help high-achieving professionals go from overlooked to in-demand with clear messaging and strategic career branding. Here’s what clients achieve:
Clients served
3,000+
Trusted by executives, mid-career professionals, and career changers across industries.
Promoted to Director or Above
75%
Clients don’t just change jobs—they step into leadership positions aligned with their strengths and goals.
Average Salary increases
25%
Strategic personal branding and career coaching helps clients unlock the compensation they deserve.
4 Months
We focus on efficient, intentional action so our clients land their next role faster.
Average time to new Role
CLEAR Framework success
100%
Clients who completes my proprietary framework report increased clarity, confidence, and visibility.
You don’t just need a resume. You need a clear framework and a proven job landing system.
My CLEAR™ framework blends messaging, strategy, and behavior-based change to help you communicate your value with confidence. It’s how I guide high-achieving professionals through pivots, promotions, industry changes, and midlife reinvention—so you land roles that align with your strengths, goals, and next chapter.
How the CLEAR™ Framework Helps You Land Roles with Confidence
Clarity
Clarity is knowing who you are, what you bring to the table, and where you want to go next. Together, we define your strengths, core themes, target roles, and the direction that makes sense based on your experience and goals. When you have clarity, you stop second-guessing yourself and start making decisions with confidence.
Language
Language is how you communicate your value. This includes the words, stories, and framing that show your impact. We translate your experience into clear, modern, leadership-ready messaging that resonates with hiring managers — on your resume, LinkedIn, interviews, and in everyday conversations.
Reputation
Reputation is how others experience you — online, in interviews, and in everyday interactions. We refine the way you present yourself so your personal brand is consistent, credible, and leadership-aligned. Your resume, LinkedIn, and messaging work together to support the professional identity you want to be known for.
Alignment
Alignment is making sure the roles you pursue actually fit your strengths, values, lifestyle, and long-term goals. It’s about choosing work that feels right — not just work you can do. When your career is aligned, you show up more confidently, communicate more clearly, and make decisions that support the life you want.
Execution
Execution is the plan — the practical steps you take to move your career forward. We create a doable strategy for your job search, networking, applications, and conversations. You’ll know exactly what to say, where to focus, and how to approach each part of your search so you stop spinning and start progressing.
Industries I Serve
I work with high-achieving professionals across New Jersey and nationwide in roles that require clarity, strategic storytelling, and modern personal branding. My clients come from industries where strong communication, leadership value, and cross-functional impact matter.
- Pharmaceuticals & Life Sciences (commercial, medical, R&D, operations, HEOR, market access)
- Healthcare & Biotech
- Financial Services & Insurance
- Technology & SaaS
- Consumer Goods & Retail
- Manufacturing & Supply Chain
- Education & Nonprofit Leadership
I’m a New Jersey-based resume writer in Montville, serving professionals across Morristown, Parsippany, Summit, Princeton, and Northern NJ who want a modern, strategic resume that opens doors. Want to see the transformation? View my professional resume samples
.
How long does the process take?
Most projects are completed within 10–14 business days after your brand strategy session. You’ll receive a detailed timeline, and I always build in time for thoughtful collaboration and refinement. Need it faster? Rush options are sometimes available — just ask during your consultation.
What types of professionals do you work with?
I specialize in high-achieving professionals, mid-career leaders, and women in their 40s and 50s navigating transitions — whether that’s a promotion, pivot, or return to work.
My clients span industries like pharma, life sciences, finance, operations, and creative leadership.
Resume projects focus on clarity and messaging — the foundation of your personal brand.
Coaching programs go deeper into strategy, visibility, mindset, and leadership development.
Many clients start with a resume package, then continue into one of my coaching programs for full transformation. If they are unclear on their direction, I always recommend starting with coaching first.
Learn more about career coaching.
Do you work with clients outside New Jersey?
Yes! While I’m based in New Jersey, I work with clients across the U.S. and internationally.
We collaborate virtually via Zoom and email, and I tailor each project to your market, industry, and goals — no matter where you’re located.
Can you help me if I’m changing careers?
Absolutely. Career changers are some of my favorite clients.
My process is designed to translate transferable skills and craft a narrative that aligns your past experience with your future goals. You’ll walk away with messaging that answers the “why me?” question for recruiters and hiring managers. Career coaching is always recommended as a starting point for career changers.
Do you write cover letters or bios?
Yes — I can include a custom cover letter or executive bio as an add-on or within my coaching packages. We’ll discuss what makes the most sense for your search during your initial call.
What’s the difference between this and your coaching programs?
FAQ: Resume Writing & Career Coaching with The Job Girl®
Resume Writing Services in New Jersey — And Nationwide
Based in Northern New Jersey, I support clients across Montville, Morristown, Summit, Parsippany, Princeton, and the surrounding area — as well as professionals nationwide. Your resume is tailored for both New Jersey-based employers and national opportunities.
Proudly supporting job seekers across Morris, Essex, Somerset, Bergen, and Union counties, including Morristown, Summit, Montville, Parsippany, Chatham, Madison, Livingston, Short Hills, Ridgewood, and Princeton.
Learn more about my Pharma & Life Sciences Resume Writing services →
Explore Executive Resume Services →
About Rebecca Henninger →