Brand-Led Resume Writing & Personal Branding in New Jersey

When your experience is stronger than your current positioning,
a resume update alone is rarely enough.

I help Directors, VP-track professionals, and experienced candidates translate complex experience into clear, market-ready positioning through strategic resume writing and personal branding.

This work is designed for professionals pursuing promotions, pivots, leadership growth, or a more competitive next move.

Through a brand-led process, we clarify your strengths, sharpen your market story, and build materials that reflect the level you’re ready for now—not the one you’ve outgrown.

Best fit for:

  • Directors and professionals targeting VP-level opportunities
  • Experienced professionals whose careers have become broad, complex, or hard to summarize
  • Professionals navigating promotions, career changes, or stalled momentum
  • Candidates who want stronger positioning, not just better formatting

I’m Rebecca Henninger, a New Jersey-based resume writer and personal branding expert. For the last 15 years, I've helped clients build powerful career brands that get results.

More Than a Resume.
A Personal Brand in Writing. 

I'm the Job Girl

Before we Work Together:

After we Work Together:

  • Your experience reads broader than it should
  • Your value is hard to summarize
  • Your resume undersells your level or impact
  • Your resume reflects your scope and leadership
  • Your story is clear and consistent
  • You’re positioned for roles that match where you’re headed

What Happens When You Lead with a Brand, and Not Just a Resume 

I partner with high-achieving professionals across New Jersey and nationwide to help them get clear on their strengths, elevate their message, and position themselves for meaningful career growth.

Whether you’re preparing for a promotion, pursuing leadership roles, exploring a pivot, or returning to work, you’ll walk away with clarity, confidence, and a strategy that supports your next step.

Included as the foundation:

  • A deep strategy session to clarify goals, positioning, and narrative
  • Strategic development of your leadership story, strengths, and differentiators
  • A resume built to support how you want to be seen and the opportunities you’re moving toward
  • Language that reflects scope, judgment, and impact
  • Formatting designed for both digital review and human conversations
  • Collaborative refinement to ensure the final materials feel aligned and true to you
  • Final delivery in Word and PDF for use across applications, networking, and outreach

Most clients extend this work into a Personal Brand Portfolio, aligning resume, LinkedIn, and leadership messaging into one cohesive narrative.

The Foundation of Every Personal Brand Engagement

Every engagement begins with clarity and positioning. Before a resume is written, we define direction, priorities, and how your experience should be framed at this stage of your career.

Ways to Work Together

Every client engagement begins with the CLEAR Positioning Foundation — a strategic resume and personal branding process designed to help you compete at the right level with stronger positioning, sharper messaging, and materials that reflect your value.

CLEAR Positioning Foundation Includes
90-minute deep dive strategy session
Personal Brand Map™
Fully rewritten resume
LinkedIn headline
LinkedIn About section
Target-role positioning guidance
1–2 rounds of refinement

Investment

Growth Professionals
$1,095
Typically targeting opportunities up to $175K

High-performers and ambitious professionals targeting pivots, career changes, return to work, or step-up roles.

Leadership Transitions
$1,295
Targeting opportunities in the $175K–$300K range

Ideal for professionals stepping into broader scope, greater visibility, or higher-level leadership roles.

Senior Leadership
$1,595
Targeting $300K+ opportunities

For complex searches requiring stronger executive positioning, sharper narrative, and premium presentation.

Executive
$1,995
Highly Complex / Confidential Searches

Board-track, PE-backed, stealth transitions, multi-six or seven-figure opportunities.

Optional Add-on Services

LinkedIn Concierge Full Build
Complete profile optimization with implementation guidance.
$495

Interview Positioning Intensive
Two private coaching sessions to sharpen messaging, confidence, and executive presence.
$395

Career Strategy Coaching
4 private sessions focused on clarity, search strategy, accountability, and momentum.
$595

Through-Offer Advisory
Private support through interviews, negotiation, and accepted offer for up to six months or until offer acceptance, whichever comes first.
$1,995

A Note on Pricing: Pricing is based on level, compensation target, and search complexity, as titles vary widely by company.

Not Sure Where You Fit?

Book a CLEAR Positioning call and I’ll recommend the most appropriate path based on your goals, timeline, and target market.

4-Month Advisory Engagement Plus Full Personal Brand Portfolio 

Next Chapter Advisory is a high-touch, private career strategy and coaching engagement designed for professionals in pharma, biotech, and life sciences navigating a significant transition.

This work supports you through the entire process—through offer acceptance—from clarity and positioning to search strategy, interviews, and decision-making.

This is not time-boxed coaching. It’s a structured, strategic partnership that stays in place until you land in a role aligned with your experience, strengths, and long-term direction within regulated, complex environments.

Timelines vary based on role level, market conditions, and organizational dynamics. The focus is on thoughtful positioning, strategic execution, and confident decision-making—not volume applications or rushed outcomes.

What This Advisory Includes

  • Ongoing 1:1 advisory support throughout the transition
  • Career clarity, role calibration, and positioning strategy
  • Full Personal Brand Map™ and leadership narrative development
  • Search strategy tailored to life sciences hiring realities
  • Networking and interview preparation for cross-functional and senior-level roles
  • Leadership communication and executive presence refinement
  • Light support between sessions to maintain momentum and clarity

Best For
  • Pharma, biotech, and medtech professionals navigating advancement or reinvention
  • Senior individual contributors preparing for broader scope or leadership roles
  • Directors and functional leaders evaluating next-level opportunities
  • Professionals managing complex decisions within regulated environments
  • Anyone seeking a strategic, disciplined approach to their next chapter
  • This work is designed for moments where a short sprint isn’t enough — and where decisions unfold over time.

Format
  • Private advisory engagement
  • Regular 1:1 advisory support paced over the engagement
  • Private Slack channel for ongoing questions, decisions, and real-time guidance
  • Flexible focus as your situation evolves

We clarify direction, build cohesive positioning and materials, and stay engaged as your search and opportunities unfold. Includes personal brand positioning, resume, LinkedIn, and ongoing guidance across the transition. Most clients navigating a significant move choose this option.

Investment
Experienced $2,495
Executive: $2,995

GUIDED TRANSITION SUPPORT

As Seen In:

15+ years of experience | 3,000+ clients supported | Expertise in pharma, life sciences, finance, operations, & leadership roles | Direct, collaborative process — no outsourcing or templates | Story-driven resumes grounded in clarity and positioning

What Makes The Job Girl Different?

A Resume Writing & Personal Branding Process Designed for High Performers

My work combines expert writing, strategy, and clarity to ensure your experience is positioned accurately for where you’re headed next. Using my CLEAR™ framework, I help translate your leadership story into language that reflects your scope, strengths, and direction.

I come from a marketing and brand strategy background, not a template-driven resume mill. That means:

No worksheets or generic intake forms 
No outsourced writing or assembly-line resumes  
No fluffy language or buzzwords that sound impressive but say nothing

Instead, we work collaboratively through a structured, interview-based process that clarifies your role, impact, and positioning before anything is written. I'll help you uncover and articulate:

  • Your real scope and impact 
  • The through-line across roles, pivots, or industries 
  • Messaging aligned with the roles you’re targeting—not the ones you’re leaving

The result is of our work is a resume and personal brand that clearly reflects your scope, credibility, and direction — and supports confident conversations with decision-makers.

Client Success Stories in Numbers

At The Job Girl, I help high-achieving professionals go from overlooked to in-demand with clear messaging and strategic career branding. Here’s what clients achieve:

 Clients served

3,000+

Trusted by executives, mid-career professionals, and career changers across industries.

Promoted to Director or Above

75%

Clients don’t just change jobs—they step into leadership positions aligned with their strengths and goals.

Average Salary increases

25%

Strategic personal branding and career coaching helps clients unlock the compensation they deserve.

4 Months

We focus on efficient, intentional action so our clients land their next role faster.

Average time to new Role

CLEAR Framework success

100% 

Clients who completes my proprietary framework report increased clarity, confidence, and visibility.

Your message has been sent!

Learn More

You don’t just need a resume. You need a clear framework and a proven job landing system.
My CLEAR™ framework blends messaging, strategy, and behavior-based change to help you communicate your value with confidence. It’s how I guide high-achieving professionals through pivots, promotions, industry changes, and midlife reinvention—so you land roles that align with your strengths, goals, and next chapter.

How the CLEAR™ Framework Helps You Land Roles with Confidence

Clarity

Clarity is knowing who you are, what you bring to the table, and where you want to go next. Together, we define your strengths, core themes, target roles, and the direction that makes sense based on your experience and goals. When you have clarity, you stop second-guessing yourself and start making decisions with confidence.

Language

Language is how you communicate your value. This includes the words, stories, and framing that show your impact. We translate your experience into clear, modern, leadership-ready messaging that resonates with hiring managers — on your resume, LinkedIn, interviews, and in everyday conversations.

Reputation

Reputation is how others experience you — online, in interviews, and in everyday interactions. We refine the way you present yourself so your personal brand is consistent, credible, and leadership-aligned. Your resume, LinkedIn, and messaging work together to support the professional identity you want to be known for.

Alignment

Alignment is making sure the roles you pursue actually fit your strengths, values, lifestyle, and long-term goals. It’s about choosing work that feels right — not just work you can do. When your career is aligned, you show up more confidently, communicate more clearly, and make decisions that support the life you want.

Execution

Execution is the plan — the practical steps you take to move your career forward. We create a doable strategy for your job search, networking, applications, and conversations. You’ll know exactly what to say, where to focus, and how to approach each part of your search so you stop spinning and start progressing.

Trusted by 3,000+ high-achieving professionals — here’s what they’re saying.

Let’s build your clarity, confidence, and professional brand — together. 

Book a Strategy Call

Ready for Your Next Chapter?

Industries I Serve

I work with high-achieving professionals across New Jersey and nationwide in roles that require clarity, strategic storytelling, and modern personal branding. My clients come from industries where strong communication, leadership value, and cross-functional impact matter.

Industries include:
  • Pharmaceuticals & Life Sciences (commercial, medical, R&D, operations, HEOR, market access)
  • Healthcare & Biotech
  • Financial Services & Insurance
  • Technology & SaaS
  • Consumer Goods & Retail
  • Manufacturing & Supply Chain
  • Education & Nonprofit Leadership

I’m a New Jersey-based resume writer in Montville, serving professionals across Morristown, Parsippany, Summit, Princeton, and Northern NJ who want a modern, strategic resume that opens doors. Want to see the transformation? View my professional resume samples
.

How long does the process take?

Most projects are completed within 10–14 business days after your brand strategy session. You’ll receive a detailed timeline, and I always build in time for thoughtful collaboration and refinement. Need it faster? Rush options are sometimes available — just ask during your consultation.

What types of professionals do you work with?

I specialize in high-achieving professionals, mid-career leaders, and women in their 40s and 50s navigating transitions — whether that’s a promotion, pivot, or return to work.
My clients span industries like pharma, life sciences, finance, operations, and creative leadership.

Resume projects focus on clarity and messaging — the foundation of your personal brand.
Coaching programs go deeper into strategy, visibility, mindset, and leadership development.
Many clients start with a resume package, then continue into one of my coaching programs for full transformation. If they are unclear on their direction, I always recommend starting with coaching first.

Learn more about career coaching.

Do you work with clients outside New Jersey?

Yes! While I’m based in New Jersey, I work with clients across the U.S. and internationally.
We collaborate virtually via Zoom and email, and I tailor each project to your market, industry, and goals — no matter where you’re located.

Can you help me if I’m changing careers?

Absolutely. Career changers are some of my favorite clients.
My process is designed to translate transferable skills and craft a narrative that aligns your past experience with your future goals. You’ll walk away with messaging that answers the “why me?” question for recruiters and hiring managers. Career coaching is always recommended as a starting point for career changers.

Do you write cover letters or bios?

Yes — I can include a custom cover letter or executive bio as an add-on or within my coaching packages. We’ll discuss what makes the most sense for your search during your initial call.

What’s the difference between this and your coaching programs?

FAQ: Resume Writing & Career Coaching with The Job Girl®

Resume Writing Services in New Jersey — And Nationwide

Based in Northern New Jersey, I support clients across Montville, Morristown, Summit, Parsippany, Princeton, and the surrounding area — as well as professionals nationwide. Your resume is tailored for both New Jersey-based employers and national opportunities.

Proudly supporting job seekers across Morris, Essex, Somerset, Bergen, and Union counties, including Morristown, Summit, Montville, Parsippany, Chatham, Madison, Livingston, Short Hills, Ridgewood, and Princeton.