Brand-Led Resume Writing & Personal Branding in New Jersey

When your experience is stronger than your current positioning,
a resume update alone is rarely enough.

I work one-on-one with experienced professionals, leaders, executives, and career changers who are ready to make a thoughtful next move.

Some clients come to me knowing exactly where they want to go and need stronger resume and LinkedIn materials. Others need to define the direction, strengthen their positioning, or have an experienced advisor alongside them throughout the transition.

My work combines strategic career positioning, done-for-you resume and LinkedIn branding, and private career coaching so the story you tell reflects both what you have accomplished and where you are ready to go next.

Best fit for:
  • Directors, VPs, executives, and experienced professionals pursuing their next level
  • Professionals whose careers have become broad, complex, or difficult to position
  • Career changers, returners, and professionals exploring a meaningful pivot
  • Clients who want strategic guidance and stronger positioning, not generic career advice or a resume rewrite

I’m Rebecca Henninger, a career strategist, executive resume writer, and personal branding expert based in New Jersey. For more than 15 years, I’ve worked directly with professionals navigating promotions, pivots, leadership transitions, and complex career decisions.

My role is not simply to improve the way your experience reads. It is to understand where you are going, identify the value that should lead your story, and create the positioning, materials, and strategy to support the move.

More Than a Resume.
A Personal Brand Grounded in Market-Aligned Positioning. 

I'm the Job Girl

  • Your resume reflects your scope and leadership
  • Your story is clear and consistent
  • You’re positioned for roles that match where you’re headed

After we Work Together:

  • Your experience reads broader than it should
  • Your value is hard to summarize
  • Your resume undersells your level or impact

Before we Work Together:

What Happens When You Lead with a Brand, and Not Just a Resume 

I partner with high-achieving professionals across New Jersey and nationwide to help them get clear on their strengths, elevate their message, and position themselves for meaningful career growth.

Whether you’re preparing for a promotion, pursuing leadership roles, exploring a pivot, or returning to work, you’ll walk away with clarity, confidence, and a strategy that supports your next step.

Every Engagement Starts 
With Positioning

Using my CLEAR™ Framework, I develop a personalized CLEAR™ Positioning Map that defines your target direction, the language that best communicates your value, the evidence that supports the move, where your experience aligns with the market, and what you need to become known for.

I do not begin by editing your existing resume line by line. Before anything is written, I need to understand where you are going, what the market needs to see, and which parts of your experience make the strongest case for that move.

The depth of that work varies by engagement. Resume Branding begins with enough strategy to build the right story. A Positioning Portfolio goes further, defining the broader professional brand and language you can carry into LinkedIn, networking, interviews, and career conversations.

Next Chapter Advisory

From $3,495

For professionals who want both the brand built and an ongoing strategic partner through the transition.

We begin by defining your direction, positioning, and professional brand. From there, I stay involved as you take that story into the market, pursue opportunities, build relationships, interview, evaluate options, and adjust the strategy as the search evolves.

Your engagement includes:

  • Full positioning and brand development
  • Resume and LinkedIn development
  • CLEAR™ Positioning Map: Personalized positioning strategy defining target direction, leadership value, supporting evidence, market alignment, and reputation strategy.
  • Career-direction and target-role strategy
  • Private coaching throughout the engagement
  • Ongoing asynchronous access
  • Networking and search strategy
  • Interview preparation and positioning
  • Opportunity and offer evaluation
  • Messaging refinement as the transition evolves

This is right for you when:

You do not simply want the materials built. You want ongoing strategic guidance through the transition itself.

APPLY FOR THE NEXT CHAPTER ADVISORY

Career Branding & Positioning Portfolios

Career decisions rarely fit neatly into a formula. Some clients need a complete professional brand. Some want a strategic partner alongside them through the entire search. Others need focused coaching or an expert perspective on one specific challenge.

Choose the level of support that fits where you are right now.

Ways to Work Together

Career Coaching

Power Hour $250 | Monthly Coaching $595/month

For professionals who need strategic guidance more than they need new career materials.

Career coaching can focus on defining your next move, evaluating a pivot, identifying realistic target roles, building a search strategy, improving networking and outreach, preparing for interviews, or making decisions as opportunities emerge.

Monthly coaching includes:

Three hours of private 1:1 coaching each month
Flexible use of coaching time based on current priorities
Asynchronous access between sessions
Career direction and role targeting
Search and networking strategy
Interview and decision coaching
Messaging refinement as your direction evolves

Reduced monthly pricing is available for longer commitments.

This is right for you when:

You want an experienced strategic partner while you manage the implementation yourself.

BOOK A POWER HOUR
BOOK MONTHLY COACHING

Executive Concierge Portfolio

$2,495

For C-suite, board, and senior executives who need a complete executive brand and suite of materials for a high-level search.

Executive positioning requires more than an executive resume. We define the leadership narrative that connects your enterprise scope, decisions, business results, organizational influence, and strategic value, then carry that story across every asset you need for the search.


This is right for you when:

  • You are pursuing VP, Executive Director, C-suite, or comparable senior leadership opportunities
  • Your search will rely heavily on executive recruiters, networking, and senior-level conversations
  • You need more than a resume and LinkedIn profile to represent your leadership brand
  • Your career story spans significant scope, transformation, financial impact, or enterprise influence
  • You want a complete set of executive materials built around one clear leadership narrative

Your portfolio includes:

  • In-depth executive positioning consultation
  • Executive role and market strategy
  • Customized Executive Positioning Guide
  • Executive resume rewrite
  • LinkedIn profile rewrite
  • Executive bio
  • Executive networking resume / leadership one-pager
  • Executive value proposition and leadership narrative
  • 60-minute implementation session
  • One revision round
  • 30 days of Slack access

RESERVE YOUR SPOT
Leadership Portfolio

$1,495

For established leaders and senior individual contributors targeting roles with greater scope and total compensation generally ranging from $150K to $300K+ who know where they’re going and need their resume and LinkedIn to reflect the level at which they lead.

At this level, the story has to move beyond responsibilities.

We focus on the scope you own, the decisions you make, the business results you deliver, and the influence you bring across teams and functions.


This is right for you when:

  • You are pursuing Director through VP+ level opportunities
  • You already have a clear target and general career direction
  • Your current materials undersell the scale or level of your leadership
  • You need your resume and LinkedIn to show business impact, influence, and readiness for greater responsibility
  • You do not need a full career positioning process

Your portfolio includes:

  • Leadership positioning deep dive
  • In-depth CLEAR™ Positioning Map
  • Leadership resume
  • LinkedIn profile rewrite
  • Leadership narrative and value proposition
  • Brand messaging and target keywords
  • One revision round
  • Final implementation session
  • 30 days of private Slack support


Professional Portfolio

$1,095

For individual contributors and emerging leaders targeting professional roles with total compensation generally up to $150K who need clear positioning and stronger resume and LinkedIn materials for their next move.

We begin with a focused CLEAR™ Positioning Map to define your strengths, value, and target direction. From there, we build a resume and LinkedIn profile that present your experience and accomplishments at the right level for the roles you are pursuing.

This is right for you when:

  • You are primarily responsible for your own work, projects, or area of expertise.
  • Your next move is a natural progression.
  • You need to communicate your strengths, results, and potential more clearly.
  • Your career direction is relatively straightforward
  • You need your resume and LinkedIn to better reflect your experience and accomplishments
  • You want stronger materials without a deeper career positioning or brand development process

Your portfolio includes:

  • Professional positioning deep dive
  • Personalized CLEAR™ Positioning Map
  • Professionally written resume
  • LinkedIn profile rewrite
  • One revision round
  • Final implementation session
  • 30 days of private Slack support

RESERVE YOUR SPOT

As Seen In:

15+ years of experience | 3,000+ clients supported | Expertise in pharma, life sciences, finance, operations, & leadership roles | Direct, collaborative process — no outsourcing or templates | Story-driven resumes grounded in clarity and positioning

What Makes The Job Girl Different?

A Resume Writing & Personal Branding Process Designed for High Performers

My work combines expert writing, strategy, and clarity to ensure your experience is positioned accurately for where you’re headed next. Using my CLEAR™ framework, I help translate your leadership story into language that reflects your scope, strengths, and direction.

I come from a marketing and brand strategy background, not a template-driven resume mill. That means:

No worksheets or generic intake forms 
No outsourced writing or assembly-line resumes  
No fluffy language or buzzwords that sound impressive but say nothing

Instead, we work collaboratively through a structured, interview-based process that clarifies your role, impact, and positioning before anything is written. I'll help you uncover and articulate:

  • Your real scope and impact 
  • The through-line across roles, pivots, or industries 
  • Messaging aligned with the roles you’re targeting—not the ones you’re leaving

The result is of our work is a resume and personal brand that clearly reflects your scope, credibility, and direction — and supports confident conversations with decision-makers.

Client Success Stories in Numbers

At The Job Girl, I help high-achieving professionals go from overlooked to in-demand with clear messaging and strategic career branding. Here’s what clients achieve:

 Clients served

3,000+

Trusted by executives, mid-career professionals, and career changers across industries.

Promoted to Director or Above

75%

Clients don’t just change jobs—they step into leadership positions aligned with their strengths and goals.

Average Salary increases

25%

Strategic personal branding and career coaching helps clients unlock the compensation they deserve.

4 Months

We focus on efficient, intentional action so our clients land their next role faster.

Average time to new Role

CLEAR Framework success

100% 

Clients who completes my proprietary framework report increased clarity, confidence, and visibility.

Your message has been sent!

Learn More

You don’t just need a resume. You need a clear framework and a proven job landing system.
My CLEAR™ framework blends messaging, strategy, and behavior-based change to help you communicate your value with confidence. It’s how I guide high-achieving professionals through pivots, promotions, industry changes, and midlife reinvention—so you land roles that align with your strengths, goals, and next chapter.

How the CLEAR™ Framework Helps You Land Roles with Confidence

Build consistency across your materials, relationships, online presence, and professional conversations so others understand what you can be counted on to deliver.

Reputation

Connect your experience and positioning with the expectations, opportunities, and realities of your target market.

Alignment

Identify the experiences, accomplishments, business outcomes, and leadership examples that prove your fit for the roles you are pursuing.

Evidence

Develop the words, themes, and stories that communicate your value clearly across your resume, LinkedIn profile, networking, interviews, and career conversations.

Language

Define your strengths, priorities, target direction, and the professional identity you want to build next.

Clarity

Trusted by 3,000+ high-achieving professionals — here’s what they’re saying.

Industries I Serve

I work with high-achieving professionals across New Jersey and nationwide in roles that require clarity, strategic storytelling, and modern personal branding. My clients come from industries where strong communication, leadership value, and cross-functional impact matter.

Industries include:
  • Pharmaceuticals & Life Sciences (commercial, medical, R&D, operations, HEOR, market access)
  • Healthcare & Biotech
  • Financial Services & Insurance
  • Technology & SaaS
  • Consumer Goods & Retail
  • Manufacturing & Supply Chain
  • Education & Nonprofit Leadership

I’m a New Jersey-based resume writer in Montville, serving professionals across Morristown, Parsippany, Summit, Princeton, and Northern NJ who want a modern, strategic resume that opens doors. Want to see the transformation? View my professional resume samples
.

How do I know which service is right for me?

Choose based on the outcome you need:

Personal branding and positioning when you need to define what makes you distinct and how to communicate it.
Brand deliverables when you need that positioning carried through your resume, LinkedIn profile, and leadership materials.
Career coaching or advisory when you need continued guidance across decisions, outreach, interviews, and your broader search.
A Power Hour when you need focused guidance on one immediate career challenge.

If you are unsure, book a 15-minute conversation to discuss your goals and identify the right level of support.

Yes, when the directions share a credible foundation.

We will identify the central story connecting your experience, where the messaging should remain consistent, and where it should be adapted. The goal is to create enough range for multiple opportunities without making your brand feel fragmented.

Can you position me for more than one career direction?

No. My work begins with positioning: defining the right target role, clarifying leadership scope and building a personal brand and career materials that reflect how hiring and advancement work in life sciences.Before writing, I identify your leadership brand, signature strengths, career evidence, target audience, and unique value proposition.

Your resume becomes one of several brand deliverables, alongside your CLEAR™ Positioning Map and LinkedIn profile.


Can I hire you only to write my resume?

Yes. I also work with professionals across finance, technology, consumer products, manufacturing, supply chain, education, nonprofit organizations, and other corporate environments.

The common thread is a complex career that requires sharper positioning, a stronger personal brand, and a clear narrative for what comes next.

Do you work with professionals outside pharma & life sciences?

Every branding engagement begins with a focused interview and a personalized CLEAR™ Positioning Map built around Clarity, Language, Evidence, Alignment, and Reputation.

The process defines:

What you want to be known for
Your signature strengths and differentiators
The business problems you are best positioned to solve
The evidence supporting your leadership narrative
Your personal brand statement and unique value proposition
The language to use across LinkedIn, networking, interviews, and career conversations

This foundation guides the development of your resume and other brand deliverables.

What is included in your personal branding process?

Yes. I have deep experience positioning leaders across commercial, medical affairs, market access, HEOR, clinical development, regulatory, quality, R&D, technology, manufacturing, and operations.

I understand the matrixed structures, technical language, cross-functional leadership, and complex scope that can be difficult to communicate in an executive resume or LinkedIn profile.

Do you specialize in pharma and life sciences?

No. Many clients come to me because they are ready to be considered for their first executive-level role.

If your experience has grown but your positioning still reflects an earlier stage of your career, we will define the leadership value, business impact, and executive presence needed to support your next move.

Do I need to be an executive to work with you?

I work with ambitious professionals, from emerging leaders and career changers to Directors, VPs, C-suite executives, and board candidates. With more than a decade of experience supporting senior leaders, I specialize in positioning clients for greater visibility, expanded scope, and next-level opportunities across pharma, life sciences, healthcare, finance, and complex corporate environments.

Who do you work with?

All three, because senior-level career moves rarely require only one of those services.

My work begins with strategic positioning: defining what makes you distinctly valuable, where that value fits in the market, and what you want to be known for next. That positioning then shapes your personal brand, resume, LinkedIn profile, networking language, and career strategy.

Are you a career coach, personal branding strategist, or executive resume writer?

FAQ: Resume Writing & Career Coaching with The Job Girl®

Yes. Many clients come to me when preparing for Director/VP-level and senior leadership opportunities within their current organization.

Can you help with internal promotions?

You do not need to arrive with a perfectly defined title. Career coaching can help you evaluate your experience, priorities, strengths, market opportunities, and possible directions before finalizing your positioning.

If you already know the general level or type of work you want, the branding process can sharpen that direction and establish the language needed to pursue it.

What if I am not sure which role I want next?

I do not begin by editing the document you already have. I begin by identifying the positioning the market needs to understand.

This is especially important for leadership and executive-level roles, where your materials must communicate scope, influence, business judgment, and measurable impact. The goal is not simply to describe your career more professionally. It is to establish why you are the right candidate for the opportunity ahead.

How is your approach different from traditional resume writing?

Yes. Coaching can include networking strategy, LinkedIn visibility, interview preparation, opportunity evaluation, career decisions, and adjustments based on market response.

For clients navigating a longer or more complex transition, ongoing advisory allows the strategy and materials to evolve together.

Do you provide career coaching after my brand materials are completed?

Resume Writing Services in New Jersey — And Nationwide

Based in Northern New Jersey, I support clients across Montville, Morristown, Summit, Parsippany, Princeton, and the surrounding area — as well as professionals nationwide. Your resume is tailored for both New Jersey-based employers and national opportunities.

Proudly supporting job seekers across Morris, Essex, Somerset, Bergen, and Union counties, including Morristown, Summit, Montville, Parsippany, Chatham, Madison, Livingston, Short Hills, Ridgewood, and Princeton.

Your message has been sent!

Questions? Email me!