When your experience is stronger than your current positioning,
a resume update alone is rarely enough.
Brand-Led Resume Writing & Personal Branding in New Jersey
I'm the Job Girl
More Than a Resume.
A Personal Brand Grounded in Market-Aligned Positioning.
Some clients come to me knowing exactly where they want to go and need stronger resume and LinkedIn materials. Others need to define the direction, strengthen their positioning, or have an experienced advisor alongside them throughout the transition.
My work combines strategic career positioning, done-for-you resume and LinkedIn branding, and private career coaching so the story you tell reflects both what you have accomplished and where you are ready to go next.
Best fit for:
- Directors, VPs, executives, and experienced professionals pursuing their next level
- Professionals whose careers have become broad, complex, or difficult to position
- Career changers, returners, and professionals exploring a meaningful pivot
- Clients who want strategic guidance and stronger positioning, not generic career advice or a resume rewrite
I’m Rebecca Henninger, a career strategist, executive resume writer, and personal branding expert based in New Jersey. For more than 15 years, I’ve worked directly with professionals navigating promotions, pivots, leadership transitions, and complex career decisions.
My role is not simply to improve the way your experience reads. It is to understand where you are going, identify the value that should lead your story, and create the positioning, materials, and strategy to support the move.
I partner with high-achieving professionals across New Jersey and nationwide to help them get clear on their strengths, elevate their message, and position themselves for meaningful career growth.
Whether you’re preparing for a promotion, pursuing leadership roles, exploring a pivot, or returning to work, you’ll walk away with clarity, confidence, and a strategy that supports your next step.
What Happens When You Lead with a Brand, and Not Just a Resume
Before we Work Together:
- Your experience reads broader than it should
- Your value is hard to summarize
- Your resume undersells your level or impact
After we Work Together:
- Your resume reflects your scope and leadership
- Your story is clear and consistent
- You’re positioned for roles that match where you’re headed
Using my CLEAR™ Framework, I develop a personalized CLEAR™ Positioning Map that defines your target direction, the language that best communicates your value, the evidence that supports the move, where your experience aligns with the market, and what you need to become known for.
I do not begin by editing your existing resume line by line. Before anything is written, I need to understand where you are going, what the market needs to see, and which parts of your experience make the strongest case for that move.
The depth of that work varies by engagement. Resume Branding begins with enough strategy to build the right story. A Positioning Portfolio goes further, defining the broader professional brand and language you can carry into LinkedIn, networking, interviews, and career conversations.
Every Engagement Starts
With Positioning
Brand + Positioning Portfolio
Ways to Work Together
Career Coaching
Resume + LinkedIn Branding
Next Chapter Advisory
For professionals who know their direction and want a cohesive professional brand across their resume and LinkedIn presence.
We build both around the same positioning so recruiters, hiring leaders, and professional contacts see a consistent story about what you do well, the value you bring, and where you are headed next.
Your engagement includes:
- Strategic career and target-role intake
- Resume positioning and complete rewrite
- LinkedIn profile strategy and rewrite
- Brand messaging and keyword strategy
- Collaborative LinkedIn implementation
- One round of refinements
- 30 days of asynchronous access after draft delivery
This is right for you when:
You know the direction you want to pursue and need your resume and LinkedIn to communicate that story more effectively and consistently.
BOOK RESUME + LINKEDIN BRANDING
For professionals who want both the brand built and an ongoing strategic partner through the transition.
We begin by defining your direction, positioning, and professional brand. From there, I stay involved as you take that story into the market, pursue opportunities, build relationships, interview, evaluate options, and adjust the strategy as the search evolves.
Your engagement includes:
- Full positioning and brand development
- Resume and LinkedIn development
- CLEAR™ Positioning Map: Personalized positioning strategy defining target direction, leadership value, supporting evidence, market alignment, and reputation strategy.
- Career-direction and target-role strategy
- Private coaching throughout the engagement
- Ongoing asynchronous access
- Networking and search strategy
- Interview preparation and positioning
- Opportunity and offer evaluation
- Messaging refinement as the transition evolves
This is right for you when:
You do not simply want the materials built. You want ongoing strategic guidance through the transition itself.
APPLY FOR THE NEXT CHAPTER ADVISORY
For professionals who need deeper positioning work before we build the career brand around it.
Together, we identify what differentiates you, where your experience creates the greatest value, how your background aligns with the opportunities ahead, and the language you need to communicate that value across your search.
Your portfolio includes:
- In-depth career and positioning consultation
- Target-role and career-direction strategy
- CLEAR™ Positioning Map: Personalized positioning strategy defining target direction, leadership value, supporting evidence, market alignment, and reputation strategy.Resume development
- LinkedIn profile development
- Brand messaging and keyword strategy
- One round of refinements
- 30 days of asynchronous access after draft delivery
- Two private coaching touchpoints within those 30 days
This is right for you when:
You need stronger positioning, a cohesive resume and LinkedIn presence, and clearer language to communicate your value across networking, interviews, and career conversations.
BOOK A POSITIONING PORTFOLIO
Power Hour $250 | Monthly Coaching $595/month
For professionals who need strategic guidance more than they need new career materials.
Career coaching can focus on defining your next move, evaluating a pivot, identifying realistic target roles, building a search strategy, improving networking and outreach, preparing for interviews, or making decisions as opportunities emerge.
Monthly coaching includes:
Three hours of private 1:1 coaching each month
Flexible use of coaching time based on current priorities
Asynchronous access between sessions
Career direction and role targeting
Search and networking strategy
Interview and decision coaching
Messaging refinement as your direction evolves
Reduced monthly pricing is available for longer commitments.
This is right for you when:
You want an experienced strategic partner while you manage the implementation yourself.
BOOK A POWER HOUR
BOOK MONTHLY COACHING
As Seen In:
No worksheets or generic intake forms
No outsourced writing or assembly-line resumes
No fluffy language or buzzwords that sound impressive but say nothing
Instead, we work collaboratively through a structured, interview-based process that clarifies your role, impact, and positioning before anything is written. I'll help you uncover and articulate:
- Your real scope and impact
- The through-line across roles, pivots, or industries
- Messaging aligned with the roles you’re targeting—not the ones you’re leaving
The result is of our work is a resume and personal brand that clearly reflects your scope, credibility, and direction — and supports confident conversations with decision-makers.
My work combines expert writing, strategy, and clarity to ensure your experience is positioned accurately for where you’re headed next. Using my CLEAR™ framework, I help translate your leadership story into language that reflects your scope, strengths, and direction.
A Resume Writing & Personal Branding Process Designed for High Performers
What Makes The Job Girl Different?
Clients who completes my proprietary framework report increased clarity, confidence, and visibility.
100%
CLEAR Framework success
Average time to new Role
We focus on efficient, intentional action so our clients land their next role faster.
4 Months
Strategic personal branding and career coaching helps clients unlock the compensation they deserve.
25%
Average Salary increases
Clients don’t just change jobs—they step into leadership positions aligned with their strengths and goals.
75%
Promoted to Director or Above
Trusted by executives, mid-career professionals, and career changers across industries.
3,000+
Clients served
At The Job Girl, I help high-achieving professionals go from overlooked to in-demand with clear messaging and strategic career branding. Here’s what clients achieve:
Client Success Stories in Numbers
Execution is the plan — the practical steps you take to move your career forward. We create a doable strategy for your job search, networking, applications, and conversations. You’ll know exactly what to say, where to focus, and how to approach each part of your search so you stop spinning and start progressing.
Evidence
Alignment is making sure the roles you pursue actually fit your strengths, values, lifestyle, and long-term goals. It’s about choosing work that feels right — not just work you can do. When your career is aligned, you show up more confidently, communicate more clearly, and make decisions that support the life you want.
Alignment
Reputation is how others experience you — online, in interviews, and in everyday interactions. We refine the way you present yourself so your personal brand is consistent, credible, and leadership-aligned. Your resume, LinkedIn, and messaging work together to support the professional identity you want to be known for.
Reputation
Language is how you communicate your value. This includes the words, stories, and framing that show your impact. We translate your experience into clear, modern, leadership-ready messaging that resonates with hiring managers — on your resume, LinkedIn, interviews, and in everyday conversations.
Language
Clarity is knowing who you are, what you bring to the table, and where you want to go next. Together, we define your strengths, core themes, target roles, and the direction that makes sense based on your experience and goals. When you have clarity, you stop second-guessing yourself and start making decisions with confidence.
Clarity
How the CLEAR™ Framework Helps You Land Roles with Confidence
You don’t just need a resume. You need a clear framework and a proven job landing system.
My CLEAR™ framework blends messaging, strategy, and behavior-based change to help you communicate your value with confidence. It’s how I guide high-achieving professionals through pivots, promotions, industry changes, and midlife reinvention—so you land roles that align with your strengths, goals, and next chapter.
Ready for Your Next Chapter?
Let’s build your clarity, confidence, and professional brand — together.
I’m a New Jersey-based resume writer in Montville, serving professionals across Morristown, Parsippany, Summit, Princeton, and Northern NJ who want a modern, strategic resume that opens doors. Want to see the transformation? View my professional resume samples
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- Pharmaceuticals & Life Sciences (commercial, medical, R&D, operations, HEOR, market access)
- Healthcare & Biotech
- Financial Services & Insurance
- Technology & SaaS
- Consumer Goods & Retail
- Manufacturing & Supply Chain
- Education & Nonprofit Leadership
I work with high-achieving professionals across New Jersey and nationwide in roles that require clarity, strategic storytelling, and modern personal branding. My clients come from industries where strong communication, leadership value, and cross-functional impact matter.
Industries I Serve
FAQ: Resume Writing & Career Coaching with The Job Girl®
What’s the difference between this and your coaching programs?
Yes — I can include a custom cover letter or executive bio as an add-on or within my coaching packages. We’ll discuss what makes the most sense for your search during your initial call.
Do you write cover letters or bios?
Absolutely. Career changers are some of my favorite clients.
My process is designed to translate transferable skills and craft a narrative that aligns your past experience with your future goals. You’ll walk away with messaging that answers the “why me?” question for recruiters and hiring managers. Career coaching is always recommended as a starting point for career changers.
Can you help me if I’m changing careers?
Yes! While I’m based in New Jersey, I work with clients across the U.S. and internationally.
We collaborate virtually via Zoom and email, and I tailor each project to your market, industry, and goals — no matter where you’re located.
Do you work with clients outside New Jersey?
Resume projects focus on clarity and messaging — the foundation of your personal brand.
Coaching programs go deeper into strategy, visibility, mindset, and leadership development.
Many clients start with a resume package, then continue into one of my coaching programs for full transformation. If they are unclear on their direction, I always recommend starting with coaching first.
Learn more about career coaching.
I specialize in high-achieving professionals, mid-career leaders, and women in their 40s and 50s navigating transitions — whether that’s a promotion, pivot, or return to work.
My clients span industries like pharma, life sciences, finance, operations, and creative leadership.
What types of professionals do you work with?
Most projects are completed within 10–14 business days after your brand strategy session. You’ll receive a detailed timeline, and I always build in time for thoughtful collaboration and refinement. Need it faster? Rush options are sometimes available — just ask during your consultation.
How long does the process take?
Learn more about my Pharma & Life Sciences Resume Writing services →
Explore Executive Resume Services →
About Rebecca Henninger →
Based in Northern New Jersey, I support clients across Montville, Morristown, Summit, Parsippany, Princeton, and the surrounding area — as well as professionals nationwide. Your resume is tailored for both New Jersey-based employers and national opportunities.
Proudly supporting job seekers across Morris, Essex, Somerset, Bergen, and Union counties, including Morristown, Summit, Montville, Parsippany, Chatham, Madison, Livingston, Short Hills, Ridgewood, and Princeton.